As soon as Apple launched its iOS 6, many people began to complain about the faulty in-house Apple Maps app that replaced Google’s Maps app. Fret not iOS 6 users, despite the bad blood between Google and Apple, the superior Google Maps app may return to iOS 6 soon.
The Guardian reports that Google is working on developing a native Maps app for iOS 6, which may be ready for deployment as early as the end of this year. There is a brick wall that Google needs to climb over (or break down), however, as Apple gets to decide whether or not the Google Maps app can be installed on iOS 6.
Let’s take a stroll down memory lane, and see how the whole Apple Maps app debacle has not only affected consumers but also the managements within the billion dollar walls of Apple Inc.
September 19, 2012: Apple releases iOS 6 to the public, and the Maps app scrutiny began.
September 21, 2012: The iPhone 5 launches, but instead of praising the nifty new features on Apple’s latest flagship, tech bloggers ranted about the horrible Apple Maps app experience.
September 28, 2012: CEO Tim Cook apologizes for the bad Maps app, and advises users to use alternatives (all the while trying to not ‘promote’ the best alternative).
Mid to late October, 2012: Tension between iOS Chief, Scott Forstall, and Tim Cook arises and out goes the long-time iOS exec.
November 5, 2012: Words get out that Google wants to push its Maps experience back onto iOS, pending future Apple approval.
Clearly, Apple understands that its Maps offering is inferior compared to Google’s, but yet the Cupertino-based firm has remained adamant about sticking with its own product. “[We are] continuously improving [Maps],” Apple said in a statement. The question is not whether or not Apple can develop a good product, but rather when can it deliver a product that’s on par with Google’s.
When will Apple have a Maps product that can compete with Google’s? Who really knows, but supposedly Google will have one by the end of this year. Apple may be drunk with power now, but when it sobers up let’s hope that it’ll let people decide which native Maps app to use rather than forcing it upon its loyal customers.