Google is said to be in talks with some major credit agencies such as PayPal, Visa and MasterCard. The transaction agencies are all considering ways in which to block pirating websites from receiving funding and want Google's help.
Google has always remained a big proponent of Internet freedom and even played a major part in the anti SOPA and PIPA campaign in early 2012. However, in regards to online piracy of copyrighted material, that seems to be where Google draws the line and they are working hard with the entertainment industry to stamp it out. Now the search giant is working with some major banking and credit groups in an effort to block out some file sharing and piracy.
This latest news really should not come as a shock to anyone really. In fact, Google has been making changes in their search since the summer of 2012. Back in August of 2012 Google first began making changes to their search algorithm that would help hide or block out piracy websites. In particular they began looking at the number of valid copyright removal notices and then they would remove those sites from the search results, or bring them down further in the rankings.
“We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results…” Google writes on their August 2012 blog. “…Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s music website, a TV show on Hulu or new music streamed from Spotify.”
The recording and movie industry in the U.S. has been in full swing in regards to combating file sharing. They have also been urging Google to help them with their endeavor. The matter has even reached the executive level of government with the Jammie Thomas P2P file-sharing lawsuit in particular. Her defense petitioned her case to go before the U.S. Supreme Court but the Obama administration quickly weighed in on the matter and urged the SC to ignore the appeal.