On Wednesday morning, Google announced the immediate release of the Chromecast HDMI dongle, an inexpensive, lightweight media center that can stream content from multi-platform smart devices and PCs to a television set.

Chromecast 300x294 Google releasing $35 Chromecast media dongle

Google has engaged in more than one infamous attempt to enter the television market before now, including the costly and disliked “Nexus Q”, a rather odd spherical device that was limited to Google-only services. It also released its own, convoluted “Google TV” software, that was no better liked.

But, like Thomas Edison, Google’s resolve has not been dampened, and the company seems to have merely found “10,000 ways that won’t work.” The highly polished and succinct Chromecast device is definitely a competitor to Apple’s TV box in concept, size, and (especially) price.

All Google’s attempts to make a successful television device, including Google’s latest, are seen as efforts to compete with other well-established media streaming devices, especially the Apple TV and Roku series.

The Chromecast will stream content from a large array of smart devices to a connected television over WiFi. This will hopefully make for an easy and seamless experience that other players in the market can’t match at the moment.

In a statement that will infuriate PC gaming purists, Sundar Pichai, Google’s head of Android, Chrome, and apps said on Wednesday the television is “the most immersive experience in the house”. Since Google already has its tentacles well embedded into computers, tablets, and smartphones, it only makes sense that the digital giant would like to get in on some of the action.

The Chromecast is set to be released in the U.S immediately, and will cost a lovely price of $35.00