nexus4 1 Google sells low number of LG Nexus 4 smartphones

Google's flagship Android smartphone, the LG Nexus 4, has sold fewer than 400,000 units, according to analysis at the XDA Developers forum, putting it well behind the market leaders.

Google's flagship Android smartphone, the LG Nexus 4, has sold fewer than 400,000 units, according to analysis at the XDA Developers forum, putting it well behind the market leaders.

 
Users at the forum found that the IMEI numbers of the devices, which helps uniquely identify each phone, used a simple rising sequence of numbers, allowing them to estimate the number of total Nexus 4 phones produced and sold since its announcement in October and release in November.
 
The developers and Android enthusiasts found that an estimated 70,000 devices were made in October, 90,000 in November, and 210,000 in December, leaving an estimated total of 370,000 devices in circulation. This explains why many customers found it difficult to buy the device, which ended up being sold out in most territories.
 
When compared to total smartphone shipments in the fourth quarter of 2012, expected to be in the 200 million mark, it makes for a disappointing sales figure. The low production, however, suggests that both Google and LG expected sales to be lower than they were, so the issue is not necessarily lack of demand.
 
nexus4 1 Google sells low number of LG Nexus 4 smartphones
 
The Nexus 4 gained popularity thanks to similar specs to top-end devices like the Samsung Galaxy S III, but with a lower price tag. LG is expected to up production of the smartphone this month, but it will also be upping the price, which could make it a lot less desirable compared to the more attractive Galaxy brand.
 
LG is not necessarily performing badly compared to previous Nexus models, however. The Nexus Galaxy, made by Samsung, shipped just 512,000 models in 2011, and Samsung dismissed the sales as “miniscule” in a court case brought against it by Apple.
 
Given the relatively low sales, one might wonder why Google continues with the Nexus brand, but it seems that becoming the ruler of the smartphone market is not the aim. In many ways it is all about showing off Android and its supporters, giving each one a chance at making the new flagship model, without eating into the sales of each manufacturer's own leading devices.
 
Source: The Guardian