Google to integrate internet telephony features into Chrome?
With Skype's internet telephony solution being the most popular one available to consumers by far, it would make perfect sense that Microsoft would have attempted to acquire the company and its interlectual property in order to integrate its functionality into is software offerings. However, it seems that Google is also keen to integrate Skype-like features into its very own Chrome browser, and from the looks of it, the company appears to be in a position where it can potentially deliver a very compelling alternative to what Skype has been offering users for the longest time.
As far as Internet telephony and video conferencing are concerned, there is probably only one company that is capable of offering a decent solution that appeals to both consumers and enterprises, and it comes in the form of Skype's software product, which bears the same name as the the company which created it. However, it seems that Google has been harboring plans to create a Skype-like competitor for some time already, and that the recent acquisition of the company by Microsoft has been the catalyst that has led to the search giant unveiling its plans of integrating some form support for online telephony into its Chrome web browser via its WebRTC project, as revealed in a recent posting made on the Chromium developers mailing list:
Of course, an observant person would probably point out that Google already allows users to engage in Internet telephony on web browsers already via its GMail and Google Talk services. That is true, but the real draw of WebRTC stems from the fact that it, when integrated into a web browser, could "open the door for all kinds of new chat services and apps". And considering how the WebRTC project's home page claims that support for the new API is expected to make its way in Firefox and Opera soon, both of which are extremely popular web browsers in their own right, it might seem that WebRTC is in a good position to provide some serious competition to both Microsoft and Skype in the area of Internet telephony services.