Google will launch a second-generation version of the Nexus 7 tablet in July, according to sources cited by Reuters, paving the way for stronger competition in the already crowded tablet computer market.

Google will launch a second-generation version of the Nexus 7 tablet in July, according to sources cited by Reuters, paving the way for stronger competition in the already crowded tablet computer market.

 
The revamped tablet is expected to come with a Qualcomm Snapdragon processor, replacing the Nvidia Tegra 3 of the current model. The Qualcomm chip was apparently chosen for its more efficient use of power, according to the sources. The tablet should also feature a higher screen resolution and a thinner overall design.
 
The sources, who refused to be identified, also revealed Google's sales targets for the Nexus 7: six to eight million in the second half of the year alone, almost double the estimated 4.6 million it sold for the last six months of 2012.
 
 
While Google makes the majority of its income from advertising, more Google-designed tablets in the hands of consumers, especially consumers that might be tempted by rival products like Amazon's Kindle Fire, will ensure it maximises its advertising audience.
 
However, with the Kindle Fire priced at $199, Google already faces a steep battle. This gives rise to the belief that the new model will match or significantly outdo this low price point, with a potential retail price of $149. Google will likely be losing money on the hardware at such a price, but, like Amazon, it will be playing the long game for the much more lucrative advertising dollar.
 
The old Nexus 7 may also get a price cut or may simply be discontinued.
 
Source: Reuters