Google to open Android Nation brick-and-mortar store in India
After Indonesia, India will become the second country where Google opens up their brick-and-mortar Android Nation store.
To promote and enhance the position of Android and devices running on Google’s OS in India, the company will open the first Android Nation brick-and-mortar store in New Delhi, the capital. This will make India the 2nd country to have an Android Nation store, the first being Indonesia.
In collaboration with Spice Global, the Indian retailer will slowly convert all of its 50+ retail stores across the country into Android Nation branded stores which will serve as a common roof for selling Android powered phones from a number of OEMs including Samsung, Sony, LG, HTC among others.
“Google feels that many potential customers need to get hands-on experience with its products before they are willing to purchase,” technology blog 9to5Google said while breaking the story on Google’s possible foray into retailing.
Google has steadily been improving their services in India by opening up access to books, movies and music via the Play Store only a few months back. Hence, this move doesn’t really come as a huge surprise. This store will serve as a one stop shop where consumers will get a first hand experience about the latest happenings in the Android world, the hottest apps as well as support for their existing Android devices. All sounds fair to me!
via ET IndiaTimes