In particular, we believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all of the company’s products.
ICO primarily has three concerns that need to be addressed by Google: First, Google must inform the user of how their data is being processed in more detail than is currently done. Secondly, they need to explain exactly what the data is being used for to fully understand the implications of using Google’s services. Finally, the user must be informed of when their data is being gathered.
Google is watching you…
If Google doesn’t comply with ICO’s request, there are several legal actions ICO could pursue. An enforcement notice, essentially a stop-now order, could fine the company as much as £500,000 if it doesn’t comply with ICO’s demand by the 20th of September. “That’s for serious breaches of the data protection act that cause, or have the potential to cause, substantial damage and distress,” said a spokesperson.