Rockstar’s latest iteration of the popular Grand Theft Auto franchise will generate $1 billion for its publisher in the first month of retail, according to some analysts.
Analyst Colin Sebastian of Robert W. Baird predicts that, because GTA V will launch on platforms that already have huge user bases, will outpace the previous installment in terms of sales to bring in massive amounts of moola.
“We see potential for worldwide day-one sell-through of 6.5 million units [and] $400 for GTA V,” added analysts Arvind Bhatia and Brett Strauser of Sterne Agee.
Rockstar’s goal of breaking even and making a few millions doesn’t seem so farfetched, as worldwide hype for GTA V have gone beyond sensationalist news. The “must-have” game of the year is said to have cost $265 million to produce, a sum that’s only second to Hollywood’s most expensive film production, which came in at roughly $300 million.