In 2004, 20-50 million tons of e-waste was produced worldwide, according to research carried out by Greenpeace. This will equal the total waste produced in Taiwan in 2 to 6 years time. In light of this, inappropriate disposal of IT-waste will no doubt cause irreparable damage to the earth we live on. At a press conference in commemoration of Earth Day (22nd April), ASUS and Intel, together with electronics retailer Tsann Kuen Enterprise, have announced plans for a collaboration to help the environment through a “PC Recycling for a Brighter Future” program – showing how the IT industry has taken the initiative to work together for collection and recycling of old laptops, PCs and LCD monitors in a bid to help the environment.

In 2004, 20-50 million tons of e-waste was produced worldwide, according to
research carried out by Greenpeace. This will equal the total waste produced in
Taiwan in 2 to 6 years time. In light of this, inappropriate disposal of
IT-waste will no doubt cause irreparable damage to the earth we live on. At a
press conference in commemoration of Earth Day (22nd April), ASUS and Intel,
together with electronics retailer Tsann Kuen Enterprise, have announced plans
for a collaboration to help the environment through a “PC Recycling for a
Brighter Future” program – showing how the IT industry has taken the initiative
to work together for collection and recycling of old laptops, PCs and LCD
monitors in a bid to help the environment.

Green ASUS: The Leading Eco-Friendly IT Brand

In order to take corporate social responsibility and provide goodwill towards
society, ASUS has led by example and formed an alliance with Intel and other
non-profit organizations to implement the “PC Recycling for a Brighter Future”
project.

“Emphasizing the eco issue and contributing to society are core values of ASUS.”
said Jonney Shih, Chairman of ASUS. He also mentioned, “Through the four main
tenets of Green Design, Green Procurement, Green Manufacturing and Green
Marketing, ASUS will constantly strengthen the company’s environmental stance
and prolong the product life cycle through recycling to protect the
environment.”

ASUS not only took the initiative to produce lead-free products ahead of the
EU’s directive on RoHS, it also established the Green ASUS certification, which
contains higher standards than the trade union. This certification ensures that
products need to abide by ASUS’ stringent inspection standards from design,
procurement, manufacturing and marketing. This high requirement allowed ASUS to
achieve Oekom’s (Europe’s longstanding environmental protection organization)
affirmation in Environment Rating for IT and Computer Peripherals; and also
helped gain the top position in environmental protection in global electronics
in 2007.

”Good corporate responsibility towards society is one of the core values at
Intel. Besides developing lead- and halogen-free processes for product
development, Intel has been concentrating efforts to utilize recycled materials,
water-saving resources as well. We are also continuously making improvements in
innovative product design, like the 45 nanometer high-k gate process to produce
processors that are more powerful and more energy efficient.” said Jason Chen,
Country Manager of Intel Taiwan. “Moreover, this is in line with Intel’s promise
to the “Climate Savers Computing Initiatives plan”, which details an initiative
for global industry leaders to develop standards for energy efficient computer
components and parts. Working with ASUS on the “PC Recycling for a Brighter
Future” project is a perfect opportunity to extend Intel’s long-term commitment
to environmental protection and to help bridge the digital gap in Taiwan.”

“Tsann Kuen advocates action-oriented environment protection, and seeks to
utilize the 3C platform to help in environment-friendly and energy saving
activities.” said Jerry Yen, General Manager of Tsann Kuen Enterprises. He adds,
”We hope to utilize our “0 carbon action” plan as this years main target, in
order to encourage customers to help save the earth by purchasing more
environmentally friendly merchandise.”

Eco-Friendly Products for the Mass Market

In order to provide consumers with more choices in green products, and also to
provide a means for eco-friendly products to be part of daily living, ASUS has
constantly been researching to provide eco-friendly products. ASUS thus provides
various green products such as motherboards, laptops and LCD monitors; and all
of ASUS’ green products are certified by Green ASUS – the most exacting
environmental standard.

ASUS EPU for 80.23% CPU Power Savings!

The ASUS-developed EPU is the world’s first on-demand power saving
microprocessor. This innovative power technology digitally monitors and
automatically fine-tunes the CPU power supply with improved VRM efficiency under
any loading for up to 80.23% CPU power savings. This translates into a single
EPU motherboard saving up to 33,000 watts of electricity after one year’s
continuous operation – about 20.743 kg reduced CO2 emissions. If 10 Million EPU
motherboards are shipped, the energy saved will reduce CO2 emissions by up to
207 metric kilotons annually. That is equal to growing more than 17.2 million
trees, each reducing 12kg of CO2 in a year!

ASUS VK192S LCD Monitor: Energy Star Certified to Save Energy

From material selection to manufacturing and marketing, the ASUS VK192S LCD
monitor strictly adheres to ASUS’ highest standard of environmental protection –
Green ASUS. Not only is the VK192S eco-friendly, it also incorporates the
exclusive ASCR contrast technology and Splendid™ Video intelligent technology to
provide an excellent 4000:1 high contrast and vivid image quality; as well as a
built-in camera with microphone and speakers. What’s more, it is Energy Star
compliant – making it the best choice for performance and eco-friendliness!

ASUS S6 / U6 Bamboo Notebooks: Innovative Use of Nature’s Materials

Many people believe that technological products will never deviate from
materials like plastic, cement and metal; and will not be easily recycled. In
nature, bamboo carries a touch of spiritual warmth with its unique tactile
surface and its refreshing fragrance; while in the Chinese culture, this unique
character symbolizes a serene wisdom that takes the soul through a journey of
aesthetic realms. It is this exact poetic quality that so endeared itself to
ASUS’ engineers, who utilized it as an alternative material in its production of
the ASUS S6 / U6 notebooks – creating a brand new vision and sensory tactile
experience.

Green Design is a very important part of ASUS’ research and design department.
“Choosing bamboo as an alternative material helps the environment in many
different ways.” said Mitch Yang, Division Manager of ASUS Design. He adds,” Not
only is it more attractive, the natural material also constantly reminds the
users to help preserve the environment.”

ASUS RS160-E5 Servers Save up to 45% Power Loss

The ASUS RS160-E5 server, which features the 80 plus® certified power supply and
innovative green design, provides customers with several “green” and
“energy-saving” solutions. ASUS’ Green Design servers feature energy saving
server power supplys, and are able to improve power efficiency, reduce heat
dissipation and save up to 45% power loss. Not only does it prevent power loss,
it is also very energy efficient – requiring less power input per unit and helps
customers save more money on power bills. For example, the total AC input of
1KKWatt from the data center can power about 15% more green servers with 80+
PSUs.

ASUS PIKE (Proprietary I/O Kit Expansion) Technology: The Flexible Storage
Interface

ASUS’ servers provide users with the best options when it comes to storage. The
RS160-E5 utilizes an ASUS exclusive SAS upgrade kit to provide flexible storage
options. The optional PIKE 1064E SAS (with Integrated RAID 0, 1, 1E support) or
PIKE 1078 SAS RAID (with Hardware RAID 0, 1, 5, 6 support) is standalone modules
that provides customers with multiple I/O solutions while not sacrificing
expandability in any way – allowing them to save in terms of cost, and help
reduce materials that lead to IT-waste.

ASUS ES5000 Desktop PC: Quiet, Flexible and Energy Saving

Unlike other solutions that contain higher volumes and require 200W power
consumption, ASUS’ ES5000 desktop was designed with reduced volume to conserve
materials in mind. Equipped with an Intel processor for effective power
consumption, the ES5000 is small in size but big in performance. It is also
certified with Energy Star, and only requires 2.7W per hour for operations. It
is also equipped with the exclusive ASUS AI Gear 2, which is able to provide
exceptional power savings during low loadings, as well as reduce noise during
operations.

Recycling Old Products for Charity

Although 3C products have been improving all this time, there is a lack in terms
of recycling means. That is why ASUS initiated Taiwan’s first Green Design
system for easy reuse, easy recycling and easy disassembly and follows the
European Union directive on the Waste Electrical and Electronic Equipment (WEEE).
This project aims at increasing the reuse and recyclability of products through
careful material selection and easy-disassembly-conscious design. As products
reach the end of their useful life, ASUS advocates responsible end-of-life
management. ASUS is also pleased to announce that since September 2006,
customers in the United States have been able to recycle old ASUS notebook
computers free of charge. ASUS is proud to be the first Taiwanese company to
take a step forward in taking extended producer responsibility by providing free
take-back services in the United States.

For the “PC Recycling for a Brighter Future” project, consumers are encouraged
to recycle their older devices at dedicated collecting points, like ASUS Royal
Clubs, Tsann Kuen 3C chain stores and DF Recycle – where a discount voucher will
be issued for each unit of desktop computer, laptop computer or CRT/LCD monitor
handed in. All brands of these devices will be accepted, and after refurbishing,
the working products will be donated to charity. This not only reduces the
environmental concern in terms of IT-waste, it also allows these computers to
gain a new life in the hands of the less fortunate – creating many benefits from
just one exercise.

ASUS looks forward in inspiring the general public’s participation by inviting
more individuals, enterprises, NPOs, NGOs and the government to contribute to
the campaign. The goal is not only to assist the less fortunate people, but also
to create a “greener” earth for all.