HTC’s chief marketing officer Ben Ho has confirmed that the HTC One Max, or “a variant of HTC’s flagship One series,” will be launching sometime in the fourth quarter of 2013, along with two or three mid-tier Desire handsets.

htc one max T6 press shot HTC One Max could launch in Q4 2013, will be last One flagship this year

HTC’s first foray into the phablet market will be with the HTC One Max, a 5.9-inch variant of the company’s flagship that has been seen in live images, and more recently, in a leaked press render. Rumors surrounding the device indicated a launch sometime in September, and while that may not happen, HTC’s chief marketing officer Ben Ho has confirmed the device will be out at least before the year ends.

According to Focus Taiwan, Ho said that the company would release “a variant of its flagship One series in the fourth quarter” of the year, which can only be the One Max considering all that we’ve been hearing about it recently. HTC will also focus on marketing the One series heavily, allocating more than 75 percent of the marketing budget to it, which will hopefully get them higher sales than they’ve been able to accumulate until now.

One Max HTC One Max could launch in Q4 2013, will be last One flagship this year

HTC One Max compared to a 4-inch handset

“We had launched too many products in the past, so we have become more cautious this year,” said Ben Ho, indicating that the One Max will be the only flagship device we’ll see from the Taiwanese manufacturer this year. There will also be “two to three mid-tier” Desire-branded phones, but with marketing focused on the One Max, the new Desire phones will have to fend for themselves when it comes to attracting consumers.

The HTC One Max is expected to sport a 2.3GHz Snapdragon 800 processor with four Krait 400 cores, 2GB of RAM, 4-megapixel rear camera with optical image stabilization (OIS), 16GB of expandable storage, and a 3,300mAh battery. Once launched, it will go up against the likes of the Samsung Galaxy Note III and the Sony Xperia Z Ultra.

SourceFocus Taiwan