htc quietly brilliant logo1 brasil 460x262 HTC pulls out of Brazil

HTC has announced earlier this week that it will cease operations in Brazil, and although the news won’t have a huge impact on the smartphone market in the region, it will put some people out of a job.

htc quietly brilliant logo1 brasil 460x262(1) HTC pulls out of Brazil

HTC has announced earlier this week that it will cease operations in Brazil, and although the news won’t have a huge impact on the smartphone market in the region, it will put some people out of a job. 

The HTC Wildfire S (Android) and the HTC Ultimate (WP) are the only two smartphones that HTC sells in Brazil, and competition from LG, Samsung, and Nokia have made it hard for HTC to establish itself.  After several years of steady decline in market share, HTC’s spokesperson addresses the press by saying:

“After analyzing the sales numbers, we have decided to pull out of the Brazilian market.”

The news may not be problematic to many Brazilians, but for those that do own an HTC handset, they can count on HTC to continue to provide support, repairs, and replacements for existing customers.

Sixty-one percent of Brazil’s smartphones run Android, so it’s quite puzzling why HTC hasn’t been able to capture more market shares.  HTC’s inability to capture Brazilian customers may be more due to its commitment to producing mid-range to high end Android devices, rather than its inability to make Android phones. 

Perhaps if HTC were to produce more budget minded Android devices for Brazilians, it would retain an active role in Brazil’s smartphone market.  Alas, nothing else can be said except, adeus.

Reference:  thenextweb.com