The Chinese electronics maker, Huawei, shipped out 85 percent of their goods under their own brand name in 2012 as compared to 20 percent in 2011. Huawei will also unveil their new ‘Ascend Mate’ model smartphone at the upcoming CES 2013 – it is rumored to be the most powerful smartphone ever.
Huawei only recently began diving into the smartphone market and were a bit uneasy with using their own brand name, preferring to sell as a white-label for other name brand carriers. Now Huawei feels their products are saturated enough that they can come out of their shell, and last years numbers show this. With Chinese smartphones quickly making their way into western consumer’s hands, they could very well overtake brands like the South Korean based Samsung in the coming years.
While Huawei Technologies is not a name many in the west are familiar with, this is no small startup by a long shot. Founded in 1988, Huawei Technologies Co. Ltd., which is a Chinese networking and telecommunications company, is the largest telecommunications equipment maker in the world, after having overtaken Ericsson in 2012. Huawei employs nearly 150,000 with about half of those involved in research and development.
Currently Samsung is the leading brand in China, followed by brands like Coolpad, ZTE and Apple. Nevertheless, Huawei is so confident in their brand name that their Chief Marketing Officer, Shao Yang, says that the company will be in the top 5 of all smartphone markers in 2014 and in the top 3 by 2016.
As China’s economy grows and millions more customers switch over to smartphones, Huawei wants to cash in on that mass transition. Compared to other larger name brands, Huawei has an advantage over their competition with their ability to manufacture their own products. Brands such as Apple or Motorola must rely on other manufacturers to create their devices. Furthermore, Huawei being a Chinese company, more Chinese would logically want to invest in a product made in their own country.
In other news, rumors state that Huawei will soon be unveiling the world’s most powerful smartphone. Images of a new smartphone were recently leaked ahead of the upcoming International Consumer Electronics Show (CES) that will take place on January 8-13, 2013 in Las Vegas, Nevada. The new smartphone is called the Huawei ‘Ascend Mate’ and it is said to have a 6.1-inch screen in full 1080p HD, a 1.8GHz quad-core processor, and 2GB of RAM along with a 4000mAh battery. Cost of the phone is projected to be around $480.00 (U.S.).