Huawei is to launch smartphones and tablet computers powered by Microsoft's upcoming Windows 8 and Windows Phone 8 operating systems, providing further competition in an already packed market.
Huawei is to launch smartphones and tablet computeres powered by Microsoft's upcoming Windows 8 and Windows Phone 8 operating systems, providing further competition in an already packed market.
The Chinese firm, which is the sixth largest mobile phone maker in the world, revealed that it had selected Windows Phone 8 for its handsets and is considering using it for tablets as well.
Microsoft listed Huawei as one of the initial supporters of Windows Phone 8, with the others being Nokia, Samsung and HTC, all of which previously supported the Windows Phone 7 platform.
It is not clear how many Windows Phone 8 devices Huawei has planned, but one of them will be in its Ascend range and will launch in the US, Europe and China by the end of this year. The company also plans to ship up to 60 million smartphones this year, three times more than last year, showing that it has tremendous growth opportunity.
Huawei is also hoping to increase brand awareness with a $200 million investment in advertising, with the chief marketing officer of its device division, Shao Yang, saying that the company is currently lacking the ability to “get close to people and understand people.”