Although Apple’s grasp on the tablet market isn’t as firm as it was the past, the Cupertino-based tech giant is still the main muscle that drives consumer interests in not only the iPad but also the competitor’s offerings.
According to the International Data Corporation (IDC), worldwide tablet shipment experienced a sequential decline as total volumes fell -9.7% from Q1. Total tablet shipments in Q2, however, went up 59.6% as 45.1 million units were shipped compared the 28.3 million units of last year’s Q2.
Apple is gauging its competitors carefully and is expected to launch a new iPad in the second half of 2013, whereas, in past years the company released new iPads in the first half of the year. Analysts suspect that Apple wants to launch the iPad later in the year to better compete with other slate makers during the holiday season.
As noted prior, many consumers are holding off on tablet purchases because they are waiting to see what Apple will have in store for them later this year. Hence, Apple’s influence on the tablet market sways both consumers as well its competitors.
Both Samsung, Apple’s bitter rival in the mobile industry, and Asus saw drops in the numbers of units shipped from Q1 to Q2.
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors,” said IDC’s researcher analyst Tom Mainelli. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”
The report also noted that vendors that chose to go with Microsoft’s Windows platform are seeing glimpses of success as “Microsoft-fueled products are starting to make notable progress into the market.”