uppleva IKEA announces Uppleva, combines TV, Blu ray and furniture into one

Normally we wouldn't cover a product announcement from IKEA, but today the company has unveiled a product that falls in the technology department and it's called Uppleva (experience). For whatever reason, IKEA has decided that just selling furniture that fits your home entertainment equipment isn't good enough and as such the company went and integrated a TV and a Blu-ray player into a piece of furniture, although it's a little bit more complicated than that.

Normally we wouldn't cover a product announcement from IKEA, but today the company has unveiled a product that falls in the technology department and it's called Uppleva (experience). For whatever reason, IKEA has decided that just selling furniture that fits your home entertainment equipment isn't good enough and as such the company went and integrated a TV and a Blu-ray player into a piece of furniture, although it's a little bit more complicated than that.

For starters, Uppleva can be combined with a wide range of front room furniture and it might even be compatible with your current IKEA furniture – assuming you have IKEA furniture in your front room – and it's available in a range of colours. The company will offer at least three, yet unannounced screen sized for the LED backlit TV which is part of the package, although a footnote in the press release suggests that Uppleva might start at 24-inches.

uppleva IKEA announces Uppleva, combines TV, Blu ray and furniture into one

All screen sizes will support full HD resolution and a 400Hz panel. All models above 24-inches (it's not clear if there will be smaller units available) will sport internet connectivity via some kind of "smart TV" solution, DivX HD support, be Wi-Fi ready and as you'll see in the video below. Connectivity wise the video shows a pair of USB 2.o ports, what appears to be some 3.5mm audio jacks, a CA module slot and four HDMI ports.

Uppleva also comes with an integrated Blu-ray/DVD/CD player and FM radio as well as a 2.1-channel speaker system with a wireless subwoofer. Everything is operated via a single remote control which is one of IKEA's big selling points for Uppleva, as they claim that most consumers are fed up with having multiple remote controls. All the cables are routed down the back of the unit, so there are no visible cables and there's also a spare storage unit for something like a cable box or a console.

IKEA will be launching Uppleva in June in one of its shops in Sweden, followed by its entire range of warehouses in Sweden, France, Italy, Poland, Spain, Denmark, Norway and Portugal later in the autumn. Come 2013 IKEA is promising to offer Uppleva in its warehouses in the rest of the world without giving any specifics. Starting price in Sweden for Uppleva will be about 6500SEK (S$1200/US$960) which includes a five year warranty, but pricing will of course be reflected on the specific furniture that you decided to make Uppleva go with. So is this what you've been waiting for to upgrade your home entertainment system, or is IKEA barking up the wrong tree?

Source: IKEA Sweden