Indian consumers looking to buy Apple’s iPhone 5c and 5s will soon be able to do so without the need to pay any upfront cost.

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Reliance, one of India’s leading network operators, has announced plans to sell the iPhone 5c and 5s in what is the country’s first fully-subsidized smartphone deal – interested folks will be able to buy either device on a two-year contract, without paying a single penny in down payment. Both devices will go on sale later today, at around 9 PM in the evening.

The iPhone 5c will be available for Rs. 2,599 per month, while the iPhone 5s will cost Rs. 2,999 (though there will be a down payment on the 32/64GB models).¬†Furthermore, Reliance has also promised that users will enjoy truly unlimited data with their new iPhone, with no fair-usage limits on calls or 3G data, though it’s unclear if the price of the voice/data plan will be included in the per-month cost of the device.

There is one caveat, however – only those with an HDFC or ICICI bank credit card will be able to take advantage of a deal, which might be a considerable roadblock since credit cards are not very common in India. However, for a market where the initial prices of smartphones – especially of the iPhones – have been a huge deterrent, Reliance’s subsidized deal is a great first step that could open the doors to subsidized plans becoming a norm in the world’s third largest smartphone market.

Source: BGR India