India now the third largest smartphone market in the world
India has now overtaken Japan to become the world’s third largest smartphone market. According to a survey by Strategy Analytics, India is now third behind China and the U.S. in terms of overall devices.
India is growing four times faster than the global average, with a 163% year on year growth in Q1 2013. Research firm Strategy Analytics also noted that India is seeing the fastest growth across all major countries. This is largely due to a burgeoning middle class that is set to hit 250 million by 2015.
Smartphone sales in India for Q1 2013 reached total unit sales 6.1 million, which accounts for an increase of 74% over Q1 2012. With over 100 local vendors in the country churning out budget smartphones on a daily basis, that number is only set to grow in the coming years.
A lot of the sales were achieved by local manufacturers like Micromax and Karbonn. In a survey by Indian market research firm CMR, it was noted that Micromax’s share rose from 1.7% in Q1 2012 to 17.1% by Q1 2013. Another Indian manufacturer, Karbonn Mobiles, saw its share going from 0.7% to 8.4%.
With the likes of Nokia and BlackBerry taking a huge hit in number of devices sold in the country, local vendors are taking the initiative to offer devices that are both feature rich and affordable. The Android ecosystem has been used in over 90% of the devices sold during the last year, with Samsung leading overall device sales followed by Micromax and Karbonn.
Also, India’s mobile subscriber base stands at around 900 million, with a total of 14 different carriers being listed. It has been announced earlier this week that Reliance Infocomm, a telecom giant in the country, is looking to offer 4G enabled devices next year for under $100 just in time for mainstream rollout of 4G services.
Via: Android Authority