Intel and ATI plan a co-marketing initiative called “Driving Change,” which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards. The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$ 20 or US$ 30, depending on the motherboard models. A discount of US$ 30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard. An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$ 20 less than the list price.

Intel and ATI plan a co-marketing initiative called “Driving Change,” which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards. The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$ 20 or US$ 30, depending on the motherboard models. A discount of US$ 30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard. An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$ 20 less than the list price.