Intel is hiring an additional 60 people in preparation for the launch of its internet television service later this year, which marks a major shift away from its prior focus on hardware.

Intel is hiring an additional 60 people in preparation for the launch of its internet television service later this year, which marks a major shift away from its prior focus on hardware.

 
The company's media wing, Intel Media, already has 300 staff, but is opening the doors for another 60 positions, and Intel spokesperson Jon Carvill suggested the division could grow to 400 within the next six months.
 
The move marks a vote of confidence in the upcoming service, despite intense challenges facing the company to get the support of content providers. This was a major stumbling block for Google TV when it first launched, hindering its potential success.
 
The future of Intel: set-top boxes and smart TVs
 
However, Intel Media has some experience at the helm, with Erik Huggers, a former BBC executive, taking the top job.
 
The Intel set-top box will include a camera, which can detect users and profile them, providing content recommendations and targeted ads based on the viewer. Some might consider this an invasion of privacy, but advertisers are likely to be big supporters.
 
Engineers looking to join Intel Media will be required to have experience in cloud computing, user interface design, and security. Among the other job qualifications required for some of the roles is “must be weird,” suggesting Intel is hoping for quirky, innovative programming.
 
Source: Reuters