Aiming to counter pressure from the launch of Socket AM2 Sempron processors by rival Advanced Micron Devices (AMD), Intel plans to further cut the prices for the complete line up of its entry-level Celeron D processors in late October following a planned price reduction for the majority of the lineup on July 23, according to sources at Taiwan motherboard makers.

By the end of this week, the unit prices for the majority of Celeron D-series processors (from 356-331) will be reduced by 8.5-16.9% to a range between US$ 44-74, and on October 22 the complete lineup of Celeron D processors (from 360 -331) will be lowered by 8.5-14.5% to between US$ 39-74, the sources indicated. The Celeron D 360 CPU, the chip giant’s last offering under its NetBurst microarchitecture, will be launched on August 27 at a unit price of US$ 84, according to the sources.

Intel’s Celeron D processors price reduction plan (US$ prices for k unit lots)

Processor number

Core frequency, GHz

FSB frequency, MHz

L2 cache

Current price

July 23 price

August 27 price

October 22 price

360

3.46

533

512KB

-

-

84

74

356

3.33

89

74

-

69

352

3.20

79

69

-

59

355

3.33

256KB

79

69

-

59

351

3.20

69

59

-

54

346

3.06

59

54

-

49

341

2.93

59

54

-

49

336

2.80

54

49

-

44

331

2.66

54

44

-

39

Aiming to counter pressure from the launch of Socket AM2 Sempron processors by rival Advanced Micron Devices (AMD), Intel plans to further cut the prices for the complete line up of its entry-level Celeron D processors in late October following a planned price reduction for the majority of the lineup on July 23, according to sources at Taiwan motherboard makers.

By the end of this week, the unit prices for the majority of Celeron D-series processors (from 356-331) will be reduced by 8.5-16.9% to a range between US$ 44-74, and on October 22 the complete lineup of Celeron D processors (from 360 -331) will be lowered by 8.5-14.5% to between US$ 39-74, the sources indicated. The Celeron D 360 CPU, the chip giant’s last offering under its NetBurst microarchitecture, will be launched on August 27 at a unit price of US$ 84, according to the sources.

Intel is expected to bring its new processor microarchitecture, called Intel Core, to the value market segment with the release of single-core Conroe-L processors in the second quarter of 2007. Prior to that, the proportion of Celeron D CPUs to Intel’s shipments of desktop CPUs will be reduced to 12% in the first quarter of 2007, from an estimated 18% in the third quarter of 2006, the sources noted.

By the second quarter of 2007, Conroe-L CPUs will account for 11% of Intel’s desktop CPU shipments, with the portion of Celeron D’s to drop to 8%, the sources added.

In addition to resorting aggressive pricing for the Celeron D CPUs, Intel also plans to revamp its product roadmap by introducing its Core 2 Duo E4300 CPU in the first quarter of 2007, while suspending a planned launch of Core 2 Duo E4200 in the fourth quarter of this year.

Intel originally planned to position the E4200, which will represent the entry level of its Core 2 Duo CPU family, against AMD’s forthcoming Socket-AM2 Athlon 64 X2 3600+ CPU. However, recent tests indicated that the E4200 could hardly outperform the Athlon 64 X2 3600+, prompting Intel to change its roadmap, the sources said, noting that the E4300 CPU will feature a core speed of 1.8GHz, as compared to a core speed of 1.6GHz for the E4200.

Intel’s Celeron D processors price reduction plan (US$ prices for k unit lots)

Processor number

Core frequency, GHz

FSB frequency, MHz

L2 cache

Current price

July 23 price

August 27 price

October 22 price

360

3.46

533

512KB

-

-

84

74

356

3.33

89

74

-

69

352

3.20

79

69

-

59

355

3.33

256KB

79

69

-

59

351

3.20

69

59

-

54

346

3.06

59

54

-

49

341

2.93

59

54

-

49

336

2.80

54

49

-

44

331

2.66

54

44

-

39