intel s Intel Rebrands Intel Inside To Leap Ahead

After more than 20 years of service as a tool to teach consumers what brand
of chip to ask for inside a personal computer, Intel has decided it’s out with
the old “Intel Inside” campaign in favor of a new logo and tag line that
includes the phrase “Leap ahead.” The logo and tag line will be formally
announced on Jan. 3. The new logo is simply “intel” with the same swoop around
the word that has circled the phrase “Intel Inside” for over two decades. Intel
will use its new logo alongside the name of the processor and the word “inside”
with its chips, such as “‘intel’ Pentium M inside”.

intel Intel Rebrands Intel Inside To Leap Ahead

After more than 20 years of service as a tool to teach consumers what brand
of chip to ask for inside a personal computer, Intel has decided it’s out with
the old “Intel Inside” campaign in favor of a new logo and tag line that
includes the phrase “Leap ahead.” The logo and tag line will be formally
announced on Jan. 3. The new logo is simply “intel” with the same swoop around
the word that has circled the phrase “Intel Inside” for over two decades. Intel
will use its new logo alongside the name of the processor and the word “inside”
with its chips, such as “‘intel’ Pentium M inside”.