Intel plans to cut prices for a complete lineup of its chipsets, including the 915 family, in the September, aiming to boost the relatively lukewarm sales of its 915 chipsets. The planned chipset price cuts, along with the forthcoming August 22 reduction of prices for Intel’s socket LGA 775 Pentium 4 and Celeron D processors, should administer a shot in the arm for the PC industry as it migrates to the 915 platform. Current sales of devices that support the 915 platform, including sales of socket LGA 775 CPUs, 915 chipsets and PCIe graphics cards have lagged far behind expectations, with PC users reluctant to adopt the new platform.

Intel plans to cut prices for a complete lineup of its chipsets, including the 915 family, in the September, aiming to boost the relatively lukewarm sales of its 915 chipsets. The planned chipset price cuts, along with the forthcoming August 22 reduction of prices for Intel’s socket LGA 775 Pentium 4 and Celeron D processors, should administer a shot in the arm for the PC industry as it migrates to the 915 platform. Current sales of devices that support the 915 platform, including sales of socket LGA 775 CPUs, 915 chipsets and PCIe graphics cards have lagged far behind expectations, with PC users reluctant to adopt the new platform.