iomega Iomega Super DVD Writer 16x16 Dual Format USB 2.0 External Drive

Iomega today announced the availability of its best-performing optical drive,
the Iomega Super DVD Writer 16×16 Dual-Format USB 2.0 Drive. The external drive,
housed in a slim black enclosure, handles all the major disc formats with speed
to burn, including 4x recording of new DVD+R DL (double layer) discs. The
included software speeds users through common tasks, making it easy to capture
and share precious memories on long-lasting DVDs or CDs. Each 8.5GB* double
layer disc holds about 34,000 photos, 160 hours of music, or 12 hours of video.
The external Iomega(R) Super DVD Writer 16×16 Dual-Format USB 2.0 Drive is
shipping now and has a list price of US$ 189.95.

Iomega Corporation today announced the availability of its best-performing
optical drive, the Iomega Super DVD Writer 16×16 Dual-Format USB 2.0 Drive,
which comes with an enhanced collection of software applications for
effortlessly capturing, sharing and saving videos, music, photos and other
digital data.

One Drive Does It All

The Iomega(R) Super DVD Writer delivers a richer user experience and looks great
on the desktop. The external drive, housed in a slim black enclosure, handles
all the major disc formats with speed to burn, including 4x recording of new
DVD+R DL (double layer) discs. The included software speeds users through common
tasks, making it easy to capture and share precious memories on long-lasting
DVDs or CDs. Each 8.5GB* double layer disc holds about 34,000 photos, 160 hours
of music, or 12 hours of video.**

Power and Flexibility

Iomega’s DVD Wizard launches from the desktop to help users select the
appropriate software and type of disc for different tasks, whether the user is a
parent putting together family movies on DVD, a student ripping a personal dance
mix, a grandparent creating a digital photo album, or a business archiving 8.5GB
of critical data. The DVD Wizard cuts through the disc format confusion and lets
users concentrate on what they want to do with their digital data.

Included Software Titles

— Iomega(R) Automatic Backup software for continuous real-time data backup;
— Iomega(R) HotBurn(R) Pro software for Windows, for creating music or data
discs, saving Internet downloads, managing large files;
— Sonic(R) MyDVD(TM) 6 software for original digital video creation and
editing;
— Sonic CinePlayer(TM) software for DVD video viewing;
— Charismac Discribe software for Macintosh, for creating music or data discs,
saving Internet downloads, managing large files;
— Adobe(R) Photoshop Album(TM) Starter Edition software for managing photos and
graphic arts files;
— MUSICMATCH(R) software for enjoying music files.

Enhanced Video Editing

Sonic MyDVD 6 gives users advanced video-editing features in a simple package:

— Edit and trim video; adding effects like music, text and transitions;
— Customize slideshows by simply dragging photos into the slideshow window and
adding background music;
— Set the appropriate quality setting based on amount of content.

Superb Automatic Backup

For anyone who ever lost a file because the most recent backup was several weeks
old, Iomega(R) Automatic Backup software, a PC Magazine Editor’s Choice for
real-time backup software (June 17, 2003, edition), provides the ideal solution.
It delivers continuous real-time backup to any drive letter whenever the user
saves a file in a protected folder. IAB is also able to save multiple file
revisions and can keep multiple backup sets on different destination drives. In
addition, IAB can exclude files by file type, perform scheduled backups if
preferred, and cache backups temporarily. Iomega Automatic Backup is also
available separately at www.iomega.com for $ 39.95.

Easy-to-Use CD and DVD Burner

Iomega’s HotBurn(R) Pro software adds many easy-to-use DVD/CD burning features
to complement the basic disc support that is built into Windows XP: true
drag-and-drop file recording, an integrated console interface, integrated DVD
and CD imaging, compilation creation, and a jewel case editor. Added features
include a graphical audio layout editor; pop, click and hiss removal filters;
and bootable CD creation.

The Double-Layer Advantage

The Super DVD Writer can create DVD+R DL (Double-layer) discs at 4x speeds,
making it easer for users to take full advantage of the benefits of 8.5GB
capacity:

— Better Video. Improved picture resolution and quality for home DVD video is
possible thanks to higher data rates;
— Simpler Archives. More manageable disc archives are possible thanks to the
DVD+R DL disc format and its ability to store the equivalent of up to 12 CDs
worth of data on a single disk;
— Improved Disc Production. Filmmakers can master and test new DVD titles using
inexpensive discs before pressing a batch of discs with traditional equipment.

DVD Burners: A Rapidly Growing Category

Sales of aftermarket external DVD burners are expected to grow by 36 percent
annually from 2004 to 2008 (IDC), while CD-RW sales are expected to decline. The
reason: DVD burners like the Super DVD Writer from Iomega can burn virtually any
kind of optical disc, including CDs, single-layer DVDs and double-layer DVDs.

Supported formats include the new double-layer DVD format, DVD+R DL, which has a
4x write speed; DVD+R and DVD+RW (16x8x8x write, rewrite, and read); DVD-R and
DVD-RW (16x6x8x); and CD-R and CD-RW discs (48x24x32x). Ripping music CDs is
also faster than ever, thanks to 40x digital audio extraction. The new drive
features buffer underrun protection for reliable burns.

About the DVD+R DL Format

DVD+R DL is a "write-once" recording standard. A double-layer DVD+R DL disc
contains two recording layers of organic dye film. The top layer is
semi-transparent, allowing the recording laser to focus on either the top layer
or the bottom layer. When the laser heats microscopic regions on one of the
recording layers, it creates permanent dots in the organic dye film. The
resulting data can be read in most standard DVD players and DVD-ROM drives.

Price, Availability, and Requirements

The external Iomega(R) Super DVD Writer 16×16 Dual-Format USB 2.0 Drive is
shipping now and has a list price of $ 189.95. (U.S. suggested retail.) It is
available at retail, catalog, and online at
www.iomega.com

Iomega’s Super DVD Writer 16×16 Dual-Format USB 2.0 Drive is compatible with
Microsoft(R) Windows(R) 98SE, 2000, Me, or XP. Single-layer recordable support
(4.7GB) is provided by Mac(R) OS 10.2.7 or newer with a Macintosh G4 or faster
with a built-in USB 2.0 connection. Double-layer recordable support (8.5GB) is
provided by Mac OS 10.3.6 or higher.