iPad Air launch marks 200 percent year over year increase in AT&T iPad activations
AT&T announced today that iPad Air launch has resulted in a 200 percent year over year increase in iPad activations on the carrier, as compared to the same time last year.
Last year Apple released both the fourth generation iPad and the original iPad mini together. Launch weekend sales for both tablets combined reached 3 million units in the 27 countries the tablets were initially made available in. This year, Apple has launched the iPad Air initially in more than 40 countries but it hasn’t officially declared weekend sales figures seeing as how the Retina iPad mini hasn’t been released. AT&T is the first carrier to reveal how the iPad Air launch weekend went, at least for itself.
As compared to last year’s launch weekend, iPad activations on AT&T have increased 200 percent, CEO Ralph de la Vega revealed earlier today. Much of the increase is definitely accounted for by the hype surrounding the iPad Air, after all, the tablet has received significant design changes and packs upgraded hardware under the hood. The iPad Air certainly seems to be performing well as compared to the fourth generation iPad, data suggests that of all active iPads online, 0.74 percent are accounted for by the iPad Air as compared to 0.15 for last year’s tablet.
Apple’s new tablet seems to have got off to a good start, but it remains to be seen exactly how the Retina iPad mini will perform. It is expected to be released later this month, but a definitive release date is yet to be provided.