The iPad mini was launched back in October 2012. After almost eight months, the tablet will now be officially launched in Brazil on June 25th.
Before its global launch, the iPad mini was rumored for quite some time. It was believed that Apple was finally released a smaller tablet so as to counter Amazon’s Kindle Fire HD and Google’s Nexus 7 domination of the mid-range tablet market. Touting a 7.9 inch display, the iPad mini has internal specifications similar to an iPad 2, though its priced significantly more than its Android rivals.
Brazil is one of the world’s largest and fastest developing economies. In fact, the country even manufactures iPhones, Foxconn has set up a facility there which manufacturers Apple’s smartphones. So the market holds a significant place with the company, which has previously tailored the pricing strategy to make its products more affordable for consumers based in Brazil.
Starting June 25, the iPad mini will be available from various retailers in Brazil, such as FNAC, Fast Shop and Saraiva. Pricing details for the iPad mini in this country have not been revealed as yet, but they’re likely to be suitable for consumers. Just this year Apple cut prices of iPhone 4 and iPhone 4S by as much as 25 percent in Brazil. The launch comes as the world looks to Apple to release the next generation iPad mini.
Nevertheless, better late than never.
Source: [Macworld Brasil]