It's every tech enthusiasts favorite time of year . What is allegedly the world's thinnest (and presumably shiniest) phone has gone on sale in several major countries, elicting the usual antics which shoppers famously get up to with the release of a new iPhone.
What's worth waiting for on street sidewalks for a week?
What can be bought for $720, and sold on the gray market for much more?
What can cause mass marketing hysteria in nine of the world's major countries, with twenty-two more to go?
Well, if the last four years have anything to do with it, and if today's release is any indication, it's the release of a new iPhone.
The iPhone 5, which was announced last week and released today around the world, has caused its now anticipated plethora of customers, spilling in to Apple stores abroad to get their hands on what will probably be the hottest smartphone for the next few months.
Today at Apple's flagship store in NYC (image from The New York Times)
The device was released in Australia, Japan, Hong Kong (but not all of China), Singapore, Britain, France and Germany, and is set to be released in twenty-two more countries within the next week. The iPhone 5 isn’t just a name, and has some worthy steps up from its predecessor, the iPhone 4S. These include iOS 6 – a big upgrade to the phone’s operating system – a larger screen, faster processor, and access to 4G networks.
The release was accompanied, as usual, by massive lines, especially in major cities. In London, some shoppers camped outside the Apple store for a week, waiting for the big release. In Osaka, Japan, there were some notable cases of theft, included 116 iPhone 5s stolen from one store alone, according to Kyodo News.
Despite some criticism of the phone, and its highly condemned Maps application, the iPhone 5 sold like hotcakes – but it isn’t as if anybody doubted it would. Still, it’s nice to see that the iPhone is still a smashing success in the first year after Steve Job’s death. Obviously the founder’s passing has led to concerns of Apple’s decline. But, at least for now, it's still running strong, and has more than enough steam to pull off the yearly September extravaganza.
**Note: The claim that the iPhone 5 is the world's thinnest smartphone is still being debated. If you'll direct your attention to the Oppo Finder, a smartphone from a Chinese manufacturer, you will find that it is actually thinner than the iPhone 5. The Finder is 6.65mm thick, whereas, the iPhone 5 is 7.6mm thick.
The following segment was taken from Apple's press release regarding the iPhone 5:
"iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodized aluminum body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish."
Source: The New York Times