Apple CEO Tim Cook has said in the past that China is an important market for the company. A new survey suggests that the iPhone 5C might boost Apple’s position in China, the device may make it the country’s top smartphone vendor.
Rumors were circulating last month that Apple CEO had flown to China in order to meet to local partners there. He was also rumored to have met with China Mobile, the world’s largest mobile carrier, which doesn’t officially sell Apple devices as of now. That meeting was later confirmed, with China Mobile saying that both companies were keen on selling the iPhone, though some “commercial and technical issues” were getting in the way. If Apple is able to sell its new iPhone through China Mobile, which has nearly 700 million subscribers, it would definitely see an increase in its market share inside China.
Morgan Stanley analyst Katy Huberty believes this as well. In a note to clients, Huberty says that the expected pricing of iPhone 5C will be acceptable in China. Appeal of Apple’s low cost iPhone would be further boosted by a TDD-LTE version of the device that would be compatible with China Mobile. Huberty says that the expected price of iPhone 5C in China is believed to be RMB 4,000 and that its an acceptable price range, adding that this price is actually 22 percent higher than what they believe Apple will sell the iPhone 5C for.
The analyst believes that Apple stands to gain 13.3 percent of the Chinese smartphone market from iPhone 5C launch and an additional 6 percent gain from the TDD-LTE compatible model. If these predictions turn out to be true, Apple would take over Samsung as the top smartphone vendor in China.