Windows Phone 8 iPhone numbers in Southern Europe are down, Windows up

There is no doubt that Apple's iPhone is one of the most popular and sought after smartphones on the market especially in the United States, France, and the United Kingdom but some recent numbers from the report by Kantar Worldpanel show that Apple has some weak points internationally. Weak points that apparently are leading to increased numbers for Microsoft's Windows Phone 8.

There is no doubt that Apple's iPhone is one of the most popular and sought after smartphones on the market especially in the United States, France, and the United Kingdom but some recent numbers from the report by Kantar Worldpanel show that Apple has some weak points internationally. Weak points that apparently are leading to increased numbers for Microsoft's Windows Phone 8.

In the North American markets there is no doubt that Apple's iPhone is the smartphone leader and most likely to stay that way, but as we found out in a new report for November from Kantar Worldpanel, Apple isn't doing so well in many of the other international markets that include Australia, Brazil and Southern Europe.

In fact the report shows that in those countries the iPhone has been seeing some pretty hefty declines: Down 5.4 percentage points in Australia to 35.9%, down 1.6 points in Brazil to 1.6%. When it comes to Southern Europe Windows Phone has been making some big market gains with Italy hitting 11.8% and Spain saw Windows' market share hit the 3% mark.

Much of this gain in Southern Europe can be attributed to a number of factors that include everything from new smartphone users entering the market to the aggressive pricing by Nokia and HTC when it brings the affordable 8S to Europe at the end of January.

Granted Apple's strong showing in countries like the United Kingdom and France managed to keep its overall European growth at 2.5%, the company is facing the lack of a low-end model in other parts of Europe. With consumers concerned about the economic situation in their countries, coming up with the money needed to purchase the higher priced iPhones is making smartphones like the Lumia 820 and 620 as well as the HTC 8S much more attainable smartphones.

As long as Apple maintains its $620 ASP level around the world we could see a point where Android could have a 10-to-1 volume lead outside of the United States and Northern Europe; but we could also see Windows Phones pulling ahead of Apple in lower income countries like Spain, Brazil, and South-East Asia.