Apple’s popular smartphone might not be able to compete on price, but its desirability seems to trump the competition.
For long it has been predicted that Apple will not be able to compete effectively in emerging markets until it launches cheaper phones. That might be true to an extent, but if buying potential were to increase in these markets, it’s quite likely that Apple’s iPhone would be just fine selling at the exact same price it currently is.
It’s no secret that Android OEMs have flocked to emerging markets in great numbers. In fact, these markets represent some of the biggest customer bases of Android phones, since they’re available for virtually every price range. Samsung, known largely in the West for its high-end flagships, has made a killing by catering to emerging markets. Though it seem that the Korean juggernaut hasn’t been able to achieve the desirability factor of the iPhone, which in these markets, sits on a high pedestal due to only being in the range of the affluent.
A survey conducted by Upstream and Ovum reveals that 32 percent of consumers polled in Brazil, China, India, Nigeria and Vietnam said that they’d purchase an iPhone if they could. 29 percent of the people polled said that they’d rather go with a Samsung smartphone. Nokia came in third, being the OEM of choice for 13 percent. The markets’ desired Samsung devices more in 2012, when the same survey revealed that 32 percent were in favor of Samsung, whereas the iPhone was desired by only 21 percent of all consumers polled.
In one year, the iPhone’s desirability factor has quite evidently overtaken Samsung’s, closing out the gap and gaining a modest lead, which its expected to retain over the coming months. On sheer sales numbers, the iPhone may not be able to counter Samsung’s “gadget spam” philosophy, but it seems to be doing just fine when it comes to making people desire it.