Call them Processor Graphics, as Intel do, or Accelerated Processing Units (APU) as per AMD, chips combining GPUs and CPUs are starting to dominate overall graphics shipments. In Q3, as a result of Sandy Bridge's massive success, Intel's jumped to a 60% market share in graphics shipment. AMD held on to 23% which NVIDIA, left without an APU competitor, dropped to 16%. 

Call them Processor Graphics, as Intel do, or Accelerated Processing Units (APU) as per AMD, chips combining GPUs and CPUs are starting to dominate overall graphics shipments. In Q3, as a result of Sandy Bridge's massive success, Intel's jumped to a 60% market share in graphics shipment. AMD held on to 23% which NVIDIA, left without an APU competitor, dropped to 16%.

Overall, graphics shipments soared by 16.7% over Q2 2011, as is the trend for Q3. However, 16.7% is still over general trends and 18.4% over Q3 2010. 

AMD's shipments increased by 9.9%, Intel's by 28.5% while NVIDIA's fell by 6.2%. However, NVIDIA did note disruptive market share growths in the discrete markets, growing by 30% over Q2 2011. Much of this is attributed to Optimus technology working with Sandy Bridge notebooks. Strangely, NVIDIA also sold IGPs to power older AMD CPUs. 

Source: Jon Peddie Research