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Kenwood To Launch Digital Music Players

Audio equipment maker Kenwood plans to launch portable digital music players equipped with hard disk drives in early 2005. Expressing the company’s plan to enter the market cheered by the success of Apple’s iPod, the company expects to sell around one million units a year with annual revenues seen totaling 20 billion to 30 billion yen. Kenwood sells some 250,000 MiniDisc players per year, but the new HDD players will sell much better.

Audio equipment maker Kenwood plans to launch portable digital music players equipped with hard disk drives in early 2005. Expressing the company’s plan to enter the market cheered by the success of Apple’s iPod, the company expects to sell around one million units a year with annual revenues seen totaling 20 billion to 30 billion yen. Kenwood sells some 250,000 MiniDisc players per year, but the new HDD players will sell much better.

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