Keyword targeting allows advertisers to chase you on TwitterBy David Farrell on April 18, 2013 3:34 pm
Much like search ads in your Google results, Twitter has introduced a new feature which will allow advertisers to target you based on keywords found in your tweets.
Some estimates predict Twitter's advertising revenue for this year as being upwards of $1 billion, and part of the reason for that is their continued effort at increasing ad revenue. The latest step in this effort is keyword targeting, which allows brands and other businesses to serve ads to the user based on specific words found in their tweets. The new tracking system is rolling out across all services which use Twitter Ads, including mobile and desktop versions of Twitter.
Twitter has been quick to point out that this will mean more targeted advertising; not an increase in advertising. According to a blog post made by Twitter today, the new feature is useful for advertisers as it lets them reach the user at the right moment and in the right context. As twitter explains it: ”
Twitter is making a lot of money on ads
”Let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area.”
Early trial users including Everything Everywhere, Microsoft Japan and Walgreens all reposter a significantly higher engagement with promotional ads that were distributed using keyword targeting.
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