kindlefire Kindle Fire has higher ad impression growth than Apple iPad

Amazon's Kindle Fire tablet, a rival to the iPad, has seen ad impression growth of 19 per cent per day, a higher growth rate than that experienced by Apple's device following its launch.

Amazon's Kindle Fire tablet, a rival to the iPad, has seen ad impression growth of 19 per cent per day, a higher growth rate than that experienced by Apple's device following its launch.

 
Apple currently sees ad impression monthly growth on its iOS platform of just seven percent, significantly lower than Amazon's tablet, according to mobile ad network Millennial Media. Even the higher figures experienced by Apple in its launch days were not as high as that seen by the Kindle Fire.
 
A major factor in the growth is the fact that Amazon is selling ad-subsidised versions of the tablet and other Kindle devices, which cuts back the upfront costs, but brings in plenty of advertising revenue. This likely more than makes up for the slight loss Amazon is experiencing on the Kindle Fire in terms of manufacturing costs.
 
kindlefire Kindle Fire has higher ad impression growth than Apple iPad
 
Another reason for the rapid growth is because the Kindle Fire is extremely new and launched in the run up to the busy Christmas shopping season, but the figures are still very impressive and suggest it could really give the iPad a run for its money.
 
Android still has the largest market share for ad impressions, taking up 50 percent. iOS is at 30 percent, while RIM's BlackBerry is at 17 percent. If Amazon keeps up with its high growth pace, however, it could become a major contender to both RIM and Apple.
 
Source: TechCrunch