The Kindle is probably the best gift, especially for Christmas last week, according to Amazon and that customers have bought more Kindle than books. Part of the reason is due to Barnes & Noble’s competing Nook e-reader which was having shipment problems, though customers who placed preorders were assured they would receive the Nook in time for Christmas.
Amazon.com on Saturday released its annual post-Christmas statement on holiday sales and made one thing clear: the Kindle was king, perhaps fueled by continued shifts in plans for shipments of Barnes & Noble’s competing Nook e-reader.
“We are grateful to our customers for making Kindle the most gifted item ever in our history,” said Amazon founder and CEO Jeff Bezos.
In another milestone for the e-reader, the company noted that on Christmas Day, for the first time ever, Amazon customers bought more Kindle books than physical books. The company didn’t offer specific numbers for either category.
The peak shopping day for the online retailer was December 14, when customers ordered more than 9.5 million items worldwide, “a record-breaking 110 items per second.”
Among those items bought between November 15 and December 19, the top electronics, following the Kindle, were Apple’s iPod Touch 8GB and the Garmin Nuvi 260W GPS.