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Kingston expected to drop pricing on NAND flash storage products
With speculation that both motherboards and potentially DRAM will be increasing in price in the next few months, it looks like NAND flash based products aren't following the same trend. Kingston is said to be dropping is pricing on at least some of its NAND flash based products by as much as 15 percent.
With speculation that both motherboards and potentially DRAM will be increasing in price in the next few months, it looks like NAND flash based products aren't following the same trend. Kingston is said to be dropping is pricing on at least some of its NAND flash based products by as much as 15 percent.
Digitimes is reporting that Kingston is considering a price drop for its SSDs, memory cards and USB flash drives by up to 15 percent due to more affordable NAND flash memory. Thanks to an almost industry wide move towards 2Xnm and sub 20nm manufacturing technology of NAND flash and a ramp in production has led to potential oversupply concerns. Moving from 3Xnm to 2Xnm allows for more chips per wafer and this in turn has also resulted in more affordable NAND flash.
Hopefully we'll be seeing others follow suite, as SSDs are still too expensive to garner mass market appeal despite their apparent performance advantages over regular hard disk drives. We're already starting to see the 120GB SSD market space sliding below US$150 in retail and if we'll see a market wide price reduction by as much as 15 percent, there's really very little reason for consumers to not adopt the technology. The mass market adoption point of SSDs has been said to be the time we hit sub US$1 per GB and we're very close at hitting that point now.
Source: Digitimes
