Canadian manufacturer Kobo will start selling the Arc tablet in India, and has also announced the launch of its eBook store in the country.
Kobo announced today that it will launch its e-readers and tablets in the country and will be collaborating with major retail chains to stock its devices on their shelves.
Kobo’s offerings will be available in bookstores like Crossword and WHSmith, along with electronics retailers like Croma.
Along with its devices, Kobo is also launching its ebookstore in the country, which boasts 4 million titles in its catalogue. Indian customers will be able to choose from local as well as international authors.
The Kobo Arc is the first device that goes on sale in the country starting today, and comes with a 7-inch HD screen, 1 GB RAM, 1.5 GHz dual-core processor, 1.3 MP front camera along with Android 4.1.1 Jelly Bean and Wi-Fi connectivity. Kobo is looking to gain a foothold in the Indian tablet market, which has seen a tenfold increase in sales over last year. Currently, the market is flush with offerings from local manufactures, and Kobo is looking to offer better hardware at a similar price.
“As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform,” said Wayne White, Executive Vice President & General Manager, Kobo. “India is in the early stages of what we believe is a 25-year transformation from print to digital reading. In partnership with some of the leading booksellers and retailers in the country, Kobo is poised to lead this transformation, by delivering a fully localized experience designed to meet the increased demand for digital content in India.”
Kobo is selling the Arc for $194 (INR 11,999), but is currently offering the device for $162 (INR 9,999) until November 3 in light of the Diwali celebrations in the country. The Kobo Touch e-reader will also be offered at a discount initially, and will be available for $113 (INR 6,999) instead of the usual $129 (INR 7,999).