Lava has launched two budget Android devices in India, dubbed the Iris 356 and Iris 402. Both devices cost under $100.
Indian handset manufacturer Lava Mobiles announced the launch of two new Android handsets, the Iris 356 and Iris 402. These devices are targeted at the burgeoning budget Android segment, and feature similar hardware with a few differences. Both devices come with a 1.2GHz dual-core processor; 256MB RAM and run on Android 4.2 Jelly Bean. The Iris 356 comes with a 3.5-inch HVGA (480X320) display, 1.3 MP camera at the back, VGA front camera along with a 1500 mAh battery. The Iris 402 features a 4-inch WVGA (800X480) screen, 3 MP camera and a VGA front camera with a 1500 mAh battery.
The Lava Iris 356 is set to cost $74 (INR 4,499) while the Iris 402 will be available for $89 (INR 5,499). The Indian smartphone market is currently dominated by the likes of Samsung, Micromax and Karbonn Mobiles. The budget Android segment has seen a bevy of great mobiles being launched over the last year, and this has led to an intense rivalry amongst brands, local and international. Brands like Micromax and Lava have seen a tenfold increase in their sales year-on-year thanks to strong sales in this segment.
Lava is looking to strengthen its position in the country this year. The brand will invest around $170,000 (INR 100 crore) in marketing and advertising this year in a bid to boost its annual revenue to $3,255,740 (INR 2,000 crore).