Lazare Kaplan International (LKI) has unveiled their new "The Lazare Diamond 4c" app for the iPhone and iPad. The app offers an educational insight on purchasing of diamonds and it is free to download from the Apple iTunes Store.

Lazare Kaplan International Inc. (LKI) has recently launched “The Lazare Diamond 4C’s” app designed specifically as an interactive and educational guide to purchasing diamonds, now available for the iPhone and iPad. Free to download in iTunes, the app is a user-friendly tool for retailers, suppliers and consumers alike to better understand the most important characteristics of diamonds: Cut, Color, Clarity, and Carat-Weight. The app also includes a geographic locator that lets users identify the closest Lazare Diamond retailer.

LKI was the first to cut diamonds to ideal proportions, the first to laser inscribe, the first to brand a diamond, and is now the first diamond sightholder to create a 4C’s app for the iPhone and iPad. “The Lazare Diamond 4C’s” is a hands-on tutorial that uses interactive screens, videos and side-by-side comparison to demonstrate the 4C’s and help demystify diamonds.

Lazare Diamonds are exclusively sold at Larry Jewelry, located at Paragon (#01-21) and ION Orchard (#03-04).