Apparently, premium. slim 13-inchnotebooks will no longer be part of Lenovo’s roadmap for a long, long time: the company has announced plans to scrap the X300 series off the Thinkpad banner. Oddly enough, the X100 and X200 series will not suffer the same fate. What is Lenovo’s reasoning behind the move?
Read on to find out more.
If you have been a fan of Lenovo’s X-series notebooks, or more specifically, the X300 series, you might want to start getting one of them very soon, even if they command a huge price premium over the competition. Not because we at VR-Zone are getting any commisions from the sale of X300 notebooks, but because Lenovo is reportedly planning to let the entire X300 line go the way of the dodo rather soon.
According to a report by Xbit Labs, Lenovo is making the move in order to focus its efforts on the ultraportable X-series (which will be the X100 and X200) and the performance-oriented T-series, instead of competing in the ultraslim 13-inch segment, which is already crowded up with various big names such as Apple, Dell and Acer.
Xbit Labs also quoted Wang Liping, marketing director for Lenovo, as saying that the company’s 12-inch business notebooks make up 45% of global business notebook sales. While it should be noted that Lenovo is currently the only computer maker in the world to market 12-inch notebooks for business use, the fact notebooks of such size were able to capture a significant share of the business segment can only mean that busy professionals are more receptive to smaller notebooks instead of larger, more powerful machines.
In fact, Lenovo also believes that the market for 13-inch notebooks is set to shrink even further now that the performance gap between ultraportables and full-sized notebooks is starting to diminish, and its current X-series lineup is proof of that: the 11-inch X100e already packs in a respectable AMD Athlon Neo X2 processor clocked at 1.6GHz, while the X200 are already sporting Intel’s i3, i5 and i7 processors, effectively nullifying the ‘performance issues’ usually associated with ultraportables.
According to Wang Liping, the X300 series’ slow demise is set to take place in ‘late 2010’, with no specific date given. However, considering that it is already July (which is technically considered as the later half of the year), it might not be unreasonable to say that the phasing out of the X300 series is already underway.
Source: Xbit Labs