Let the milking begin, Amazon launches Indie Games Store

Amazon has announced the launch of its “Indie Games Store”, a new category that which the online retailer hopes will give indie developers the boost that they need.

“It’s hard to get noticed, though. If you’re an indie game developer, it’s usually a headache to get your game in front of people, both gamers and reviewers. Amazon recognizes this,” writes Amazon’s Peter Heinrich.

The retailer’s new Indie Games Store supports games for both PC and Mac, as well as browser-based games.  Games like “Don’t Starve”, “FTL: Faster than Light”, and “The Bridge” have already been added to the store’s inventory.

In an effort to increase gamer as well as developer interests in Amazon’s Indie Games Store, the company will be running a few promotions.  For developers, Amazon will have something called “Indie Spotlight”, which is a weekly feature that will promote a selected indie developer through Q&A with gamers, provide bios, and to actively sell their ‘personality and style’.

Beginning today until July 23rd, gamers will be able to purchase discounted bundles at up to 90 percent off the games individual prices.  These bundles may include 5, 6, or even 10 games for just $9.99.  Another attractive offer is the gift with purchase, an offer that will give buyers 3 free titles with qualifying purchases.