Lexar Media today announced a new USB card form factor designed for universal
and superior interoperability to bring next generation storage, connectivity and
utility products to a broad variety of computing, consumer electronics and
mobile electronics devices.
The new USB card form factor is based on the USB Type A connector as outlined in
the Universal Serial Bus Specification. A mere 12 millimeters wide, 4.5
millimeters high and 31.75 millimeters long the card is no longer than the
diameter of a penny. At half the width and a little more than twice the height,
it is volumetrically similar to an SD card.

The rugged, sturdy metal housing is
intended to make the USB card suitable for use in a range of environments.
Lexar’s USB FlashCard will be the first product based on the new form factor.
The USB FlashCard will offer universal plug and play connectivity with all
modern operating systems leveraging the ubiquity of the USB interface. Lexar
plans to introduce Full-Speed USB versions in 16MB, 32MB and 64MB capacities as
well as Hi-Speed USB versions in 64MB, 128MB, 256MB, 512MB and 1GB capacities
with a high performance 60MB/s interface speed in 2005.

Lexar Media today announced a new USB card form factor designed for universal
and superior interoperability to bring next generation storage, connectivity and
utility products to a broad variety of computing, consumer electronics and
mobile electronics devices.

The new USB card form factor is based on the USB Type A connector as outlined in
the Universal Serial Bus Specification. A mere 12 millimeters wide, 4.5
millimeters high and 31.75 millimeters long the card is no longer than the
diameter of a penny. At half the width and a little more than twice the height,
it is volumetrically similar to an SD card. The rugged, sturdy metal housing is
intended to make the USB card suitable for use in a range of environments.

Lexar’s USB FlashCard will be the first product based on the new form factor.
The USB FlashCard will offer universal plug and play connectivity with all
modern operating systems leveraging the ubiquity of the USB interface. Lexar
plans to introduce Full-Speed USB versions in 16MB, 32MB and 64MB capacities as
well as Hi-Speed USB versions in 64MB, 128MB, 256MB, 512MB and 1GB capacities
with a high performance 60MB/s interface speed in 2005.

“Lexar’s USB FlashCard will offer unparalleled ease of use by leveraging the
pervasive USB interface”, said Petro Estakhri, Chief Technology Officer, Lexar.
“Moving forward, our intent is to leverage the open standard to create
technology that is feature rich in terms of security, provides an easy interface
and is built on an environmental design that meets general standards for almost
all of today’s computing, consumer and mobile electronics devices using
non-volatile storage."

The USB FlashCard is designed to fit into any industry standard USB Type A
socket. Lexar is working with connector manufacturers to offer an extended USB
Type A socket to be used in consumer electronics devices and mobile applications
such as digital still cameras and handheld computers. The USB FlashCard sockets
would accommodate the USB FlashCard inside of a camera similar in use to other
forms of flash memory cards.

“USB flash drives have seen a tremendous success as external flash based storage
devices and are now the preferred medium of choice for a wide range of
professional and consumer users for transferring data, “said Steffen Hellmold,
General Manager of OEM Products, Lexar. “This new form factor enables the use of
USB flash drives beyond computing applications, realizing the dream of
connecting the worlds of computing, consumer and mobile applications through a
universal USB FlashCard.”