LG Electronics, a worldwide technology leader in mobile communications, has launched the latest versions of its phenomenally successful Black Label Series handset, the LG Shine in Singapore.

lg  LG Continues to Shine with Sophistication

Singapore, September 26, 2007- LG Electronics, a worldwide technology leader
in mobile communications, has launched the latest versions of its
phenomenally successful Black Label Series handset, the LG Shine in
Singapore.

lg  LG Continues to Shine with Sophistication

Now available in luxurious ‘Gold’, sleek ‘Titanium’ and metallic ‘Pink’ the
LG KE970 continues the tradition and huge success generated worldwide by the
LG Shine slider phone. The dazzling new versions of LG Shine handsets gives
mobile users a wider variety to choose from and an opportunity to pick a
colour that best reflects their personality and style.

When closed, the LG Shine oozes sophistication with a perfectly reflective
2.2″ screen. Slide open the super-thin brushed metal body and the ‘magic
mirror’ full colour screen comes to life, while Shine’s keys are bathed in a
cool blue light. Access to Shine’s menu system is by an easy-to-use
multi-function scroll key.

The design of the ‘Titanium’ model was influenced by futuristic trends
targeted at young executives and working adults that crave not just for
style but also functionality. For consumers seeking a premium lifestyle the
LG Shine ‘Gold’ model comes decorated with botanical patterns on the back of
the handset adding to its already lavish look. The LG Shine ‘Pink’ is the
perfect accessory for trendy women who want more from their mobile phones
besides everyday basic functions.

All models come with a 2 mega pixel camera, expandable memory (micro SD
card), multi-media players (MP3, MPEG4, WAV), USB and Bluetooth (V1.2),
messaging (SMS, EMS, MMS) and internet access. Above all, both support long
battery life, 160 min talk time and over and 280 hrs of standby, a leader in
its class.

Mr. Howard Lee, Managing Director of LG electronics Singapore comments: “LG
Shine, introduced as the 2nd handset within the LG Black Label series,
proved to be another huge success globally and we aim to provide our
customers alternative exquisite design options with high-tech supporting
features by offering consumers the latest LG Shine range. The new LG Shine
phones will reach out to a wider audience who favour new trends, ensuring it
remains this year’s iconic handset.”

The LG Shine, now available in over 65 countries, has boosted LG’s presence
in the ever competitive mobile market, helping establish it as a leading
global mobile manufacturer.

LG Shine ‘Titanium’, ‘Gold’ and ‘Pink’ models are currently available at all
major mobile retails outlets priced at $ 498 without contract.