Even though Microsoft have announced the Windows Phone 7 few months back, with LG being one of the closest partners, it looks like the Korean manufacturer isn’t too happy about the weak visibility at launch.
LG marketing director James Choi has reportedly told Pocket-Lint that Windows Phone 7 has not performed to the company’s expectations, following the launch just few months ago. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,” Choi said.
Choi cited the reasons that unlike other mobile operating systems, Windows Phone 7 is intuitive and easy to use that it became boring for techie consumers after a while. And while it may not appeal to this group of consumers, the smartphone has potential for others, despite the average response at launch. On top of that, the current breed of Windows Phone 7 are high-tier phones because of their hardware requirements, which could be limiting the growth, but thankfully the mid- and low-tier phones would be out on the market that would help growth.
Choi also said that the telco operators would also need to play their parts in acknowledging that there are too many Android smartphones in the portfolio.