LG today announced the launch of its award winning LG KF600 in Singapore – a new mobile phone that is as feature-rich and easy to use as it is stylish, thanks to its unique touch screen interface. The InteractPad™ and its virtual menu keys show the exact keys a user needs to complete the task at hand and is far more flexible than standard hardware keys as it eliminates the need to memorize specific functions assigned to particular keys. These virtual keys are also larger and better spaced than physical keys, improving accuracy.

Singapore, March 25, 2008 – LG Electronics, a worldwide technology and design
leader in mobile communications, today announced the launch of its award winning
LG KF600 in Singapore – a new mobile phone that is as feature-rich and easy to
use as it is stylish, thanks to its unique touch screen interface.

The LG KF600, which won the 2008 iF product design award, features an innovative
InteractPad™ replacing traditional physical navigation keys with
context-specific virtual keys that change to fit the task at hand. This new
interface comes in response to the need for a simple way to navigate through the
numerous features found on today’s mobile phones.

The InteractPad™ and its virtual menu keys show the exact keys a user needs to
complete the task at hand and is far more flexible than standard hardware keys
as it eliminates the need to memorize specific functions assigned to particular
keys. These virtual keys are also larger and better spaced than physical keys,
improving accuracy.

The InteractPad™ is also an ideal interface for controlling multimedia features
like the LG KF600’s digital audio player, camera and video camera. As its
controls are not tied to physical buttons, each of these functions has a custom
interface that makes it incredibly intuitive to use.

To make it easier to navigate, the InteractPad™ is equipped with multi-sensorial
feedback that provides users with audio, visual and tactile cues. When a virtual
button is pressed it becomes larger and the phone vibrates slightly, whilst
making a “clicking sound”. This feedback is not only designed to make these
virtual buttons seem more like real ones, it also makes the phone more
comfortable and easy to operate.

LG 1 LG Introduces “Mind reading” Interactive Phone

The LG KF600 includes eight dynamic graphic interface themes that are all
stylish and fun, each giving the phone a different character that can act as an
extension of its owner’s personality. These themes, many of which were inspired
by the work of famed artist Keith Haring, influence all aspects of the LG
KF600’s interface including the InteractPad™. When users choose a theme, all the
layouts of each application will be reflected in the menu and icons as well as
wallpaper under the integrated theme.

LG 2 LG Introduces “Mind reading” Interactive Phone

Mr. Jae Bae, Managing Director of LG Electronics Singapore said, “LG is
always researching and developing new ways to improve usability and will
continue to focus on features that add practical benefits for users. The LG
KF600 and its InteractPad™ reflect LG’s commitment to making its handsets easier
to use through improved user interface technology. Mobile phones with internet
capabilities and touch screens are getting more popular, and we are confident
that our stylishly-designed phones enhanced with innovative technologies will
give us an edge over our competitors.”.

Apart from its feed-forward tactile navigation unique user interface, the LG
KF600 boasts multimedia features which include a 3 mega-pixel camera, MP3
player, video recording, FM radio, Bluetooth and more.

The LG KF600 will be available locally at major mobile phone retail outlets from
22 March 2008 priced at $ 538 (including GST).

Main Features
 InteractPad™
Unique interactive touch-based virtual navigation keypad that interacts with
upper display and with the user
 Dynamic graphic interface themes
Eight integrated graphic themes that are reflected in all menu, icons, wallpaper
and other comprehensive interface features
 Multimedia Features
Music player with FM Radio, 3 Mega pixel camera & camcorder, and touch-control
games

Basic Specifications
 RF band: EDGE 900/ 1800/ 1900
 Dimensions: 101.2mm (L) x 50.7mm (W) x 14.1mm (D)
 Upper display: 320 x 240 pixels, 2.00″, 262K colour TFT
 Lower pad (InteractPad™): 240 x 176 pixels, 1.5″, 262K colour TFT
 Weight: 107g
 Standard battery: Li-Ion 800 mAh
 Standby Time, Max (hrs): 300 hrs
 Talk Time (hrs): 3 hrs