LG Electronics launched the highly anticipated LG Shine – a stunning,
design-forward slider phone that brings sophistication and allure together with
high technical specifications and features, including expandable memory (MicroSD
card) and an auto focus camera by Schneider-Kreuznach. The latest in LG’s
premium Black Label series of mobile phones, the LG Shine will be available in 2
variants – the 3.5G HSDPA-enabled KU970, and the 2.5G EDGE-enabled KE970. The Launch took place at local bar Clinic at Cannery. Check out the full pictures.

6 LG Launches Shine with Gorgeous New HSDPA Handset

LG Electronics launched the highly anticipated LG Shine – a stunning,
design-forward slider phone that brings sophistication and allure together with
high technical specifications and features, including expandable memory (MicroSD
card) and an auto focus camera by Schneider-Kreuznach. The latest in LG’s
premium Black Label series of mobile phones, the LG Shine will be available in 2
variants – the 3.5G HSDPA-enabled KU970, and the 2.5G EDGE-enabled KE970.

3 LG Launches Shine with Gorgeous New HSDPA Handset

The Launch took place at local bar Clinic at Cannery.
When closed, Shine oozes sophistication with a perfectly reflective 2.2” screen.
Slide open the super-thin brushed metal body and the ‘magic mirror’ full colour
screen comes to life, while Shine’s keys are bathed in a cool blue light. Access
to Shine’s menu system is by an easy-to-use multi-function scroll key.

5 LG Launches Shine with Gorgeous New HSDPA Handset

IMG 0505 LG Launches Shine with Gorgeous New HSDPA Handset

IMG 6551 LG Launches Shine with Gorgeous New HSDPA Handset

Also, Shine’s equipped with a comprehensive media player with multi-codec
support (MP3, WAV and ACC++) and real spectrum display. Shine also supports GPRS
and EDGE network compatibility, Bluetooth and USB connectivity. The availability
of 3.5G High-Speed Downlink Packet Access (HSDPA) in Shine provides unparalleled
data transfer speeds and network capacity, bringing mobility to the next level
by supplying powerful Internet-based and content-rich applications to the
consumers.

IMG 6553 LG Launches Shine with Gorgeous New HSDPA Handset

“2007 is the year to Shine,” says Mr. Howard Lee, Managing Director of LG
electronics Singapore. “People are naturally drawn to beauty and shiny objects –
they convey messages of happiness, joy, excitement and desire, all the traits
that perfectly describe the Shine phone. With an appeal that goes far beyond the
simple requirement of owning a mobile, LG has yet again raised the bar in the
mobile phone market by blending beauty, sophistication, and technical
innovation.”

IMG 6561 LG Launches Shine with Gorgeous New HSDPA Handset

Already available in Korea, Shine has sold more than 180,000 units since
November 2006, with more than 3,500 units a day still being sold! LG expects a
significant level of excitement and sales in Singapore following a high profile
launch campaign in the UK fronted by world famous illusionist David Blaine
earlier this year.

IMG 6557 LG Launches Shine with Gorgeous New HSDPA Handset

“As the second handset in the Black Label series, there will be comparisons with
LG Chocolate which was one of the hottest selling phones in 2006. While
Chocolate undoubtedly established LG as a force in the design-led mobile sector,
Shine offers a completely unique proposition, appealing to a wider audience with
a different aesthetic and technological attraction.”

2 LG Launches Shine with Gorgeous New HSDPA Handset

4 LG Launches Shine with Gorgeous New HSDPA Handset

The LG Shine will be available locally at major mobile phone retail outlets from
5 May 2007 priced at SGD$ 698 (without plan) for KU970 and SGD$ 668 (without plan) for
KE970.

The LG Shine models are winners of red dot Award: Product Design 2007.


Video Recording Yes Yes
FM Radio No No
MP3 Player Yes Yes
Polyphonic Ringtone Yes (64 Poly) / MP3 Yes (64 Poly) / MP3
     
Imaging    
Zoom 4 X 4 X
Built in Camera Yes Yes
Video Play Yes Yes
Video Telephony Yes -
     
Unique Features    
  3.5G HSDPA External Memory Slot
  Full Metal Body Innovative Design Full Metal Body Innovative Design
  Wide Mirror LCD Wide Mirror LCD
  2 Mega Pixel Auto Focus Camera 2 Mega Pixel Auto Focus Camera
  Multi-Functional Scroll Key Multi-Functional Scroll Key
  Schneider-Kreuznach Lens Schneider-Kreuznach Lens
  Huge In-Built Memory  48MB In-Built Memory
  MP3 Player Picture Caller ID
  Picture Caller ID MP3 Player
     

IMG 0508 LG Launches Shine with Gorgeous New HSDPA Handset