LG Partners SkyLife to expand market for 3D TV
Today, LG has announced the partnership with Korea Digital Satellite Broadcasting, SkyLife, to expand market for 3D TV. LG has launched the country’s first 3D TV in August with SkyLife providing the content for the TV.
LG Electronics (LG) today announced a partnership with Korea Digital Satellite Broadcasting (SkyLife). This synergy between the world’s leading 3D TV manu-facturer and one of the biggest 3D content providers will further reinforce LG’s presence in the 3D TV market.
LG announced Korea’s first 3D LCD TV in August 2009 and SkyLife will run a second trial of 3D broadcasting in January next year after airing earlier trial 3D content from October.
The Korean manufacturer plans to introduce a wide range of 3D TVs ranging in size from 42- to 72-inches next year, following the 47-inch LCD 3D TV (47LH503D) this year. The company also plans to include 3D functionality in its flagship models for next year. The new series features an ultra-slim bezel which is expected to maximize the 3D effect. LG’s 3D technology will also find its way into 150-inch projectors in the coming year.
The trial is initially commencing in Korea but LG is aiming to build up a global 3D TV market that includes the US and Europe. LG aims to secure and maintain leadership among 3D TV brands and has aggressive sales targets of 400,000 units in 2010 and 3.4 million units in 2011.
LG will focus on extending the initiative in North America and Europe from 2010 and will launch 3D TVs in South and Central American and Asia from 2011. The market is expected to expand worldwide as the London 2012 Olympics are currently slated to be aired in 3D.