LG announced the launch of its new 2007 line of premium Full HD LCD TV and plasma TVs. The LB7RF series LCD TVs will be released in 42- and 47-inch sizes (models: 42LB7RF and 47LB7RF) while the Full HD plasma TVs will be available in 60- and 71-inch sizes (models: 60PY3RF and 71PY1M). All models are equipped with the exclusive LG’s ‘07 New XD Engine with full HD processing capabilities. The new LB7RF series TVs fully immerse viewers in lifelike Blu-ray movies and other Full HD content, offering distortion-free digital images. The 42-inch model is priced at $ 5,999 and the 47-inch model at $ 7,999. The LG 60PY3RF has a depth of only 452 mm, the convenience of a swivel stand and soft touch buttons with an infra-red motion sensor for elegant operation. The LG 60PY3RF is priced at $ 19,999. The mammoth 71-inch 71PY1M provides the most vivid and realistic viewing experience with Full HD display capability. The centerpiece of any premium installation, the unit features a 2,000:1 contrast ratio, as well as two HDMI/HDCP and DVI/HDCP digital connectors. The 71-inch model is priced at $ 45,999.

Singapore, May 25, 2007 — LG Electronics (LG), a leader in the global flat
panel display market today announced the launch of its new 2007 line of premium
Full HD LCD TV and plasma TVs. The LB7RF series LCD TVs will be released in 42-
and 47-inch sizes (models: 42LB7RF and 47LB7RF) while the Full HD plasma TVs
will be available in 60- and 71-inch sizes (models: 60PY3RF and 71PY1M).

“With broadcast technology switching to an era of HDTVs, consumers are
demanding better picture quality from their television sets. The introduction of
Full HD TVs is a strong reflection of LG’s goal of constantly seeking to better
the competition and introduce products that feature revolutionary technology and
unequaled user experience” said Howard Lee, Managing Director for LG Electronics
Singapore

LG’s Full HD TVs have five times more pixels as compared to existing
conventional TVs and almost double of what some of the most advanced HD TVs
boast. When using a Full HD source input, LG’s picture quality is unmatched,
with greater clarity and sharpness with image edges smoothed out.

All models are equipped with the exclusive LG’s ‘07 New XD Engine with full HD
processing capabilities. The Full HD XD Engine up-converts lower quality signals
to near Full HD 1920x1080p resolution and uses Full HD 1:1 Pixel Match
technology to show Full HD content in its native resolution. With the powerful
XD Engine, brightness, contrast, details and colors are improved and signal
noises are reduced. For the first time, this total improvement brings
cinema-like high resolution images to your living room.

LG LCD TVs are based on the S-IPS module that gives you an untrammelled 178°
wide viewing angle. S-IPS guarantees you 100% picture quality no matter where
you stand, sit or lie on to watch TV. It also makes it possible to present
identical picture quality to anyone playing video games on the same TV
Screen.Users will not have to fumble for the buttons on the remote control for
basic operations anymore. LG’s SimpLink (HDMI CEC) lets you conveniently control
compatible LG devices (an LG DVD player, for example) that are connected via
HDMI with a single controller. SimpLink lets you turn off your LG TV as well as
your compatible home theatre system with a single push of a button.

LG’s Full HD TVs are optimized for movie viewing: Intelligent Eye technology
optimizes brightness and contrast, accounting for ambient light; SRS Trusurround
XT surround system delivers a realistic 3D listening experience and LG’s
proprietary Dimple Speaker design provides clear and powerful sound at any
volume, completing the ultimate movie experience.

The new LB7RF series TVs fully immerse viewers in lifelike Blu-ray movies and
other Full HD content, offering distortion-free digital images. The LB7RF comes
with 5000:1 Dynamic contrast ratio and fast 8ms response time. Both models are
available locally at all major consumer electronics retail outlets. The 42-inch
model is priced at $ 5,999 and the 47-inch model at $ 7,999.

The LG 60PY3RF is the proud recipient of the prestigious iF Product Design Award
for its distinctively attractive design. A dream come true for action movie
lovers and sports buffs, the LG plasma TV model 60PY3RF comes with LG’s 100Hz
Driving technology and an ultra-high refresh rate which ensures that every
single frame in fast moving programs and videos can be viewed clearly. The LG
60PY3RF has a depth of only 452 mm, the convenience of a swivel stand and soft
touch buttons with an infra-red motion sensor for elegant operation. The LG
60PY3RF is priced at $ 19,999

The mammoth 71-inch 71PY1M provides the most vivid and realistic viewing
experience with Full HD display capability. The centerpiece of any premium
installation, the unit features a 2,000:1 contrast ratio, as well as two HDMI/HDCP
and DVI/HDCP digital connectors. If you have ever wanted a life-size movie
experience, then this is as close as you can get. The 71-inch model is priced at
$ 45,999