The latest move by LG ELectronics' in the smartphone market is now an Apple-like battery. Starting this fall, LG has decided to follow Apple's lead and integrate batteries into the design of its major smartphones. This battery integration with smartphone design results is a much sleeker phone, but the user can no longer replace the battery when it fails.

The latest move by LG ELectronics' in the smartphone market is now an Apple-like battery.
 
Starting this fall, LG has decided to follow Apple's lead and integrate batteries into the design of its major smartphones. This battery integration with smartphone design results is a much sleeker phone, but the user can no longer replace the battery when it fails.
 
LG is planning to put integrated batteries into its soon to be released 'Optimus View 2'. Insiders at LG Electronics confirmed that beginning with the Optimus View 2, almost all smartphones made by LG will have integrated batteries.
 
Design and size are the major factors cited by both LG and Apple when asked why they decided to use integrated batteries. Integrated batteries allow manufacturers to put the batteries in between components which can reduce thickness. LG indeed took advantage of that when they manufactured the Optimus View, reducing its thickness by 1mm. Integrating the batteries into the design allows simpler and more elegant design. 
 
The fact that LG's Optimus View sold well in the South Korean market helped LG in its decision to go with integrated batteries, according to analysts. The Optimus View, which was released in March, has sold over 300,000 units despite the limelight put on LG's 'Galaxy Note.'  While the Optimus View was a bit slower in reaching the 300,000 units sold mark, compared to Optimus LTE, sales results were considered to be quite good in the relatively obscure 5-inch smartphone niche.
 
A major strength of LG's integrated battery is that it is constructed using lithium polymer that is about 40% more efficient than batteries in current use.
It is harder to exchange old integrated batteries with new ones but the latest LG batteries have overcome that shortcoming to a great extent by making the batteries more efficient.