London is about to get another boost with free Wi-Fi in taxis next year, part of efforts to make the capital of England a major technology and tourism hotspot.

London is about to get another boost with free Wi-Fi in taxis next year, part of efforts to make the capital of England a major technology and tourism hotspot.

 
Transport for London has approved the plans, which will see TechCity startup Eyetease rolling out Wi-Fi to taxis throughout the city, operating over 3G or 4G networks, depending on coverage.
 
The service, called CabWifi, will be free for customers of the taxis, but there is a catch: they will have to watch a 15-second ad every 15 minutes. That is a small price to pay for free Wi-Fi, however, and the funding from advertising should help with a possible roll-out to other cities around the world.
 
 
So what's in for the taxi drivers? Apart from the fact that it might encourage more people to hop into a taxi, Eyetease will also give the drivers free Wi-Fi without ads, accessed via a special driver login. This will help cover costs for taxi and GPS apps.
 
London already enjoys widespread free internet coverage, with the London Underground and Overground both offering Wi-Fi hotspots, while Nokia and O2 also provide free coverage throughout large parts of the central city.
 
Eyetease is in talks with a number of big brands to secure advertising, and it likely will only be a matter of time before it secures a slew of backers, thanks to those 15 seconds of undivided attention it can offer.
 
Source: The Telegraph
Image Credit: The London Taxi Company

 

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