London taxis to get free Wi-Fi next year

tx4 londontaxi London taxis to get free Wi Fi next year

London is about to get another boost with free Wi-Fi in taxis next year, part of efforts to make the capital of England a major technology and tourism hotspot.

London is about to get another boost with free Wi-Fi in taxis next year, part of efforts to make the capital of England a major technology and tourism hotspot.

 
Transport for London has approved the plans, which will see TechCity startup Eyetease rolling out Wi-Fi to taxis throughout the city, operating over 3G or 4G networks, depending on coverage.
 
The service, called CabWifi, will be free for customers of the taxis, but there is a catch: they will have to watch a 15-second ad every 15 minutes. That is a small price to pay for free Wi-Fi, however, and the funding from advertising should help with a possible roll-out to other cities around the world.
 
tx4 londontaxi London taxis to get free Wi Fi next year
 
So what's in for the taxi drivers? Apart from the fact that it might encourage more people to hop into a taxi, Eyetease will also give the drivers free Wi-Fi without ads, accessed via a special driver login. This will help cover costs for taxi and GPS apps.
 
London already enjoys widespread free internet coverage, with the London Underground and Overground both offering Wi-Fi hotspots, while Nokia and O2 also provide free coverage throughout large parts of the central city.
 
Eyetease is in talks with a number of big brands to secure advertising, and it likely will only be a matter of time before it secures a slew of backers, thanks to those 15 seconds of undivided attention it can offer.
 
Source: The Telegraph
Image Credit: The London Taxi Company